I have been in London for almost a week now, although it seems like much longer because I have been staying busy every second. So far, I spoke with two experts in the U.K. who were knowledgeable on my area of expertise.
My first interview was with Anna Cremin, the head of Research and Consumer Insight at Pearl & Dean. Anna was more than helpful when it came to answering my questions on the use of qualitative research and relationships with research participants in the U.K. One main finding I can draw from this interview is that they seem to use more quantitative (rather than qualitative) research in the U.K. than the companies I researched and spoke to in the U.S. While speaking to Anna I learned, “if [British] people like something, they’re more than happy to talk about it.” Anna also told me “if the subject matter is personal to them then they’re not reserved.”
My first interview was with Anna Cremin, the head of Research and Consumer Insight at Pearl & Dean. Anna was more than helpful when it came to answering my questions on the use of qualitative research and relationships with research participants in the U.K. One main finding I can draw from this interview is that they seem to use more quantitative (rather than qualitative) research in the U.K. than the companies I researched and spoke to in the U.S. While speaking to Anna I learned, “if [British] people like something, they’re more than happy to talk about it.” Anna also told me “if the subject matter is personal to them then they’re not reserved.”
I visited We Are Social where I heard from the Senior Social Media Analyst, Joe Faul. I hope to have a one-on-one interview with him later this week, but from listening to him talk to my class, I realized that most of the research he conducts is also quantitative.
So far my findings have not been in line with what I was necessarily expecting, which is making this project that much more enjoyable.
Next Up
In addition to setting up an interview with Joe, I also aim to speak to a planner at We Are Social. I'm in the process of finalizing a time to speak with a strategist from BBD, and I hope to speak to a strategist at Mother as well. I can’t wait to find out more about qualitative research in account planning in the U.K.!
So far my findings have not been in line with what I was necessarily expecting, which is making this project that much more enjoyable.
Next Up
In addition to setting up an interview with Joe, I also aim to speak to a planner at We Are Social. I'm in the process of finalizing a time to speak with a strategist from BBD, and I hope to speak to a strategist at Mother as well. I can’t wait to find out more about qualitative research in account planning in the U.K.!