My desire to hold a research or account planning position after graduation inspired my idea for my project this semester.
I discovered my love for research while taking an audience analysis and research class last year. I wish I could retake this class every semester because I enjoyed it so much, but unfortunately I can’t do that. Instead, I will be doing the next best thing – I will be incorporating my love into my project this semester.
How, you ask?
I will be comparing the use of audience analysis and research in the U.S. versus the U.K. More specifically, I will be focusing on qualitative research and how it fits into account planning. I hope to discover how the different cultures/lifestyles affect the research.
I have some experience and knowledge on how focus groups are conducted in the U.S. and I’m very eager to find out how that differs across the pond. I will be conducting interviews in the U.S. and the U.K. with members of research teams in the advertising field. I would like to start by interview a Strategic Planning and Research professional at Wyse Advertising. I hope to gain a greater insight on qualitative research in the U.S. from this interview.
I discovered my love for research while taking an audience analysis and research class last year. I wish I could retake this class every semester because I enjoyed it so much, but unfortunately I can’t do that. Instead, I will be doing the next best thing – I will be incorporating my love into my project this semester.
How, you ask?
I will be comparing the use of audience analysis and research in the U.S. versus the U.K. More specifically, I will be focusing on qualitative research and how it fits into account planning. I hope to discover how the different cultures/lifestyles affect the research.
I have some experience and knowledge on how focus groups are conducted in the U.S. and I’m very eager to find out how that differs across the pond. I will be conducting interviews in the U.S. and the U.K. with members of research teams in the advertising field. I would like to start by interview a Strategic Planning and Research professional at Wyse Advertising. I hope to gain a greater insight on qualitative research in the U.S. from this interview.