What Am I Looking for?
I am on a quest to find out how qualitative research fits into account planning. I am conducting not only secondary research, but I am also conducting interviews with professionals who can give me some insider insight.
In my effort to learn more about the role of qualitative research in account planning, I spoke with Wendy Wardell, the advertising account management professor at Kent State University. Interviewing Wendy was a great place for me to start my search for more information because she has a lot of account management experience.
After talking to Wendy, I am very curious/excited to find out if these practices are the same in the U.K.
Next Up.
I am in the process of setting up two other interviews. I briefly spoke to Sue Stabe who is the Director of Insights and Account Planning at The Adcom Group. Sue has a lot of experience and knowledge with qualitative research. I look forward to interviewing her later this week. I also aim to interview Phil Johnston who is the Senior Vice President/Planning at Marcus Thomas.
I am on a quest to find out how qualitative research fits into account planning. I am conducting not only secondary research, but I am also conducting interviews with professionals who can give me some insider insight.
In my effort to learn more about the role of qualitative research in account planning, I spoke with Wendy Wardell, the advertising account management professor at Kent State University. Interviewing Wendy was a great place for me to start my search for more information because she has a lot of account management experience.
After talking to Wendy, I am very curious/excited to find out if these practices are the same in the U.K.
Next Up.
I am in the process of setting up two other interviews. I briefly spoke to Sue Stabe who is the Director of Insights and Account Planning at The Adcom Group. Sue has a lot of experience and knowledge with qualitative research. I look forward to interviewing her later this week. I also aim to interview Phil Johnston who is the Senior Vice President/Planning at Marcus Thomas.
