Advertising Campaigns - Safe Auto Casebook
While at Kent State University, I completed an Advertising Campaigns course, where I served as the Account Planner for my team. I was responsible for all research and planning, as well as developing the strategy, personas and insight for this project. After a semester of hard work, we pitched our campaign to our client, Safe Auto.
Through our extensive research, we came up with the insight: I am driving to reach a better place in my life.
Our big idea for our campaign was: Safe Auto gives you the power to reach your destination, responsibly.
Please feel free to take a look at our casebook below!
| casebook.pdf |
